Q2 2024 Fashion Games Performance on Unified Platform in the US

Fashion gaming apps have seen varying trends in the second quarter of 2024, with Sensor Tower's data highlighting the performance of the top 5 applications on a unified platform in the US. Here's a snapshot of their performance.

Project Makeover by Magic Tavern, Inc. showed a fluctuating revenue trend, peaking at nearly $1.9M in mid-April and then experiencing a gradual decline to around $1.4M by the end of June. Downloads saw a sharp increase to over 5.3M at the end of April before descending to around 2.5M. Weekly active users started at approximately 26K, peaked at 27K in early June, then tapered off to 23K.

Left or right: Magic Dress up by ABI Games Studio, despite generating no revenue, maintained a steady download rate, starting at over 4.4M and ending the quarter at around 3M. Active users saw an uptick from 8K to over 10K by the close of the quarter.

The Ink Shop - Tattoo Art ASMR, published by Bravestars Publishing, also had no revenue to report. However, downloads spiked dramatically to over 10K in mid-May, followed by a decrease to roughly 4.9K by late June. The weekly active users mirrored this pattern, jumping from 1.7K to a high of 15.9K before settling at around 12.8K.

Hair Salon: Beauty Salon Game, from Bravestars Games, displayed no revenue, but downloads reached a high of 2.9M in late April and then dipped to just over 1M by the end of June. Active users showed an increase from 7.5K to 8.5K in the same period, eventually falling to 6.1K.

Lastly, Hair Tattoo: Barber Shop Game by CASUAL AZUR GAMES, with negligible revenue, saw downloads grow from roughly 1.8M to over 3.2M in late April, followed by a decline to 2.2M. Weekly active users remained robust, starting at around 34.9K and peaking at 37.8K before ending the quarter at 33.6K.

For more in-depth insights on the performance of these fashion games, visit Sensor Tower.